You Never Know Who's Listening
Wednesday, September 10, 2008 at 2:22PM You never know who's listening....
I say this because time & time again I meet "celebrities" who tell me upon meeting them "I love your mixtapes" or " I listen to your radio show all the time" & I'm like "Wooord, Samuel L. Jackson is Familiar?" In the words of the late great B.I.G. "Whoever thought that hip hop would take us this far?" I never would have thought that being someone who went in & smashed down hood parties & made mixtapes for the streets would be on the E! Network interviewing Jessica Simpson but you never know who's listening. I guess all my constant self promotion & continuously yelling Get Familiar everywhere worked. (Side note, MANY people use to tell me to stop saying get familiar so much or yo you need to switch that get familiar shit up - funny thing is, I don't know where any of those dudes are anymore or what they are doing w/ their life) anyhow, back to my point.
Well, it seems as if a lot of people are listening to what I have been doing. Case & point. A kid by the name of Ben Lyons from NY who was working for a music trade magazine was a fan of my mixtapes & was heading up a DJ panel for his mags conference, so he reached out to me along w/ kid capri, jus ske & some other DJs to participate. Now I didn't know this kid but because of his enthusiasm about my mixtapes & his girl @ the time being a friend of mine I agreed to travel to NY on my own dime to be apart of this panel. (Okay, another side note. A week before this panel Eminem was going to be doing a show in Boston, my hometown & was going to bring me on stage in front of my city & big me up....trust me, I wanted to cancel this mystery panel that some kid I don't even know asked me to do but I am a person of my word & wasn't going to leave him hanging so I painfully had to tell Shady I will not be in Boston that day then coincidentally there was a snowstorm that day driving to NY but I still went) Anyhow, the panel was decent & Ben was extremely excited to have me apart of it & quite frankly I was happy to be there & kick it w/ capri & jus ske. Now, Fast Forward yrs later the kid Ben Lyons turns out to be the son of the popular movie critic Jeffrey Lyons unbenounced to me & he gets a job as movie critic for the E! Channel. They eventually have a mtg & the executive producer of The Daily Ten says to Ben " I need someone like you that can do for us what u do for movies but for music" Bens immediate response is "We have to get Clinton Sparks" the rest is history. You never know who's listening.
A couple of yrs back I did a pretty big mixtape w/ Kanye West titled "touch the sky". I was on MTV as a guest for it. It was featured on every website, mags,etc. Now when I make these CDs I'm for the most part making them for 2 reasons. 1 is because I'm just a creative person that always wants to be working & create cool new music if for nothing else my own listening pleasure & 2. To feed the streets w/ hot new shit. We all know or @ least assumed mixtapes were this underground, street thing we were doing but you never know who's listening & recently a band that wasn't as big then when I dropped the CD just so happened to be listening & now have become one of the most popular bands on the world & called me 3 weeks ago to do a mixtape w/ them. That band.......... Falloutboy.
I do a huge party in Las Vegas every Saturday in Body English @ the Hard Rock hotel & casino & there are constantly major celebrities in my party but there are also big corporate execs, Promoters for other clubs & even TV execs. A few weeks back a host comes to me while I'm spinning & says "Can u autograph one of your mixtapes for this guy, he's a huge fan of yours" naturally I agree to sign it. 10 minutes later the guy I signed a CD for comes over to show his gratitude & gives me his business card. He happened to be the head purchaser for Target ( you know the main person that it would be great to be cool with if say you wanted to launch a clothing line or any kind of product for that matter.)
I get a call from Telepictures, the production company that produces the Ellen show, Tyra,etc. Why would they call you ask??? Well, seems they are listening too. Based off my interviews on my radio show they wanted to meet me to discuss doing a talk show w/ me as the host. Now whether this happens or not isn't the point, its merely to show you the windows of oppurtunity.
The moral of this blog is take pride in your work & treat everything you do like its your only shot to proove your worthy to be listened to or be a fan of. There are a lot of people out there doing the same thing your doing & people can be their fan just as much as they can be yours. Stand out. Make yourself the obvious choice & respect & value them. Its hard enough to convince someone to rock with you but its a job to keep them rocking!!!! No days off for you because your job is to help them enjoy their days off...... Get Familiar!
.......Now get to work because you never know who's listening!





Reader Comments (2)
MAN, I appreciate the words of wisdom Sparks. We'll meet soon. My work ethic tells me this bro.
4real... Datz good advice man! Keep pluggin ur brand cuz u never kno who's listening!!! Spotrushaz: Trinidadz Finest MCs. Get FAMILIAR World. De Caribbean takin over!